While the health crisis and US taxes did not bode well for 2020, the Provence rosé wineswith its three appellations, has nevertheless managed to achieve a fine performance, posting the best French progression of wine export sales in 2020. Let us detail this information given by the Conseil Interprofessionnel des wines de Provence (CIVP) in March 2021.
PROVENCE WINES: A PROGRESSION THAT STANDS OUT FROM THE CROWD
Against all odds, the Provence wine rosé has not weakened in this unpromising year of 2020, especially in exports. Indeed, sales of the 3 AOC de ProvenceIn the last two years, the export sales of the following wines, Côte de Provence, Coteaux d'Aix-en-Provence and Coteaux Varois en Provence, have increased by 5.6%, with a total of almost 4.9 million 12-bottle cases sold.
However, as Brice Eymard, Director General of the CIVP representing nearly 600 wineries and merchants, announced, this progression was not a foregone conclusion. Indeed, it should be noted that the sale of wines marketed by the wineeyard has seen a significant drop of 7% compared to 2019 (or 1 million hectolitres). Despite this, the export sales of Provence wines surprised everyone by showing an increase of nearly 6%. This is all the more astonishing as all the other French appellations, except for Burgundy and liqueurs, have seen a drop in their exports (up to -17% for Champagne according to the FEVS, the Federation of Wine and Spirits Exporters).
VALUE OF THE PROVENCE WINEEYARD: A FRENCH CLASSIFICATION IN 6TH POSITION
It is tempting to believe that the increase in export sales of Provence rosé wine is due to very low wine prices. However, this is not the case at all, since France is clearly the country that sells its rosé wine at the highest export prices. A good bottle of rosé from Provence can be sold for as little as €15, and can reach a price of up to €100 for certain Vintages.
The quality of Provence wines is improwineg year after year, and investors are more and more numerous. The Provençal estates are expanding and improwineg, making Provence the 6th largest wine-producing region in Europe.th French wineeyards in value.
A SUCCESSFUL OFFSET OF THE US SURCHARGE
In 2019, the former US President announced a wine surcharge still wines in bottles of 2 litres or less, and with an alcohol content of 14% or less. In other words: the majority of wine exports. By imposing a 25% tariff on these sales, the US leader was putting a big dent in all the French wine producers. Immediately, sales of rosé wines from Provence fell by 6% in the USA.
Despite this, the rosé wines from Provence have managed to compensate for this blow by increasing their sales elsewhere in the world. According to the director of the CIVP, rosé consumption abroad has increased considerably, particularly in Canada, the Netherlands, Great Britain, Germany and Belgium.
Finally, this measure has been suspended for a period of 4 months since March 2021, and even if the wines of Provence have managed to get away with it, all the winegrowers hope to see a definitive abolition of this catastrophic surtax for all wine producers.
WHY IS PROVENCE ROSÉ WINE SO ATTRACTIVE ABROAD?
Finally, the success of the Provence rosé wine abroad is not at all surprising. It has long been considered a summer aperitif wine for friends, which is precisely why it is so popular around the world. The Provence rosé wines is easy to drink, more accessible. You don't need to have a great deal of knowledge about oenology, or go through a lot of tasting and learning to enjoy a good rosé wine. It is both thirst-quenching and fluid, without the complexity and acidity of white and red wines.
But if the Provençal rosé wine is also because it becomes more complex and better over time. It is now possible to drink a rosé simple and light, or choosing a rosé wine more complex, worthy of a great white or red wine. Often confined to aperitifs, the Provence rosés can now accompany all types of dishes (Mediterranean cuisine, grilled fish, contemporary cuisine, etc.), from starters to desserts, in summer and winter.
The rosé wine of Provence, with its pretty pale pink colour, is aimed at a wide range of consumers, and is also one of the cheapest wines. Perfect for foreign wine lovers who, unlike the French, cannot always easily be introduced to the pleasures of wine.
If the Provence rosé wines is so successful abroad, it is undoubtedly for its quality, its simplicity, its fruity and floral flavours. Like the favourite rosé wines, the AOC Côte de Provence of Château de Berne invites you to discover a rosé wine which seduces everyone.
