From Which Rosés Will Succeed in a Maturing Market ? article, published on April 22nd, 2021 in SevenFifty Daily.
« Not every region is shifting to pale rosé production, however; though many producers have begun toying with making paler rosé in Tavel, according to Gabay, in response to a recent regional survey asking if the region should modify its qualifcations for rosé production, many wanted to stay true to the traditional, darker style.
“There seems to be a little bit of a fightback,” says Gabay. “They’ve made a stand and said, this is what we are. ”
The concern with the sea of Provençal knock-offs is that while these rosés may all look the same, they don’t taste the same—both in style and quality. “It just creates further confusion, as some of these new wines are the same color but not the same style—mostly higher in sweetness and not as balanced,” says McDaniel, who consults as an educator with Provençal producer Château de Berne. “I believe this will bring the customer to the thought that just because it looks like Provence, doesn’t mean it is, so they will continue buying the classics. ”
It’s the established Provençal (and Provence-adjacent) brands such as Château Minuty, Château d’Esclans, Château de Berne, Gérard Bertrand, and Chêne Bleu that have continued to hold their position both on-premise and off- premise even with an influx of new brands to the market. »