The success of rose wine

The success of rose wine

The rosé wine has been going through a real explosion for the last 20 years. Previously a Franco-French phenomenon, it now invites itself to all the tables of the world, and has become a real international success. Let's discover, through figures from a 2018 study, the spectacular evolution of the production and consumption of rose in the world.

 

ROSE WINE CONSUMPTION IN FRANCE AND AROUND THE WORLD

In 16 years (from 2002 to 2018), the global rose consumption has exploded, with a 40% increase. Among the largest consumer countries in the world are France (34% of world consumption), the United States (20% of world consumption) and Germany.

While Germany, Italy and Spain are still in the top trio, the consumption of rose wine is, however, on the rise in South Africa, the United Kingdom, Denmark, Sweden and Norway.

The year 2018 is marked by a rose record with a 9% increase in just one year. This unprecedented level corresponds to 25.6 million hectolitres, which represents 11.2% of the total consumption of wine of all colours.

 

ROSÉ WINE PRODUCTION IN THE WORLD

The world rose wine production has increased by 31% between 2002 and 2018, despite a decrease in 2017 due to weather conditions and poor harvests.

Once again reaching record figures, the rose wine production is still uneven and fluctuating around the world. Thus, France remains the leading rosé-producing country, closely followed by the United States and Spain. Between them, they will account for just under 64% of total rosé production in 2018.

Against this backdrop, other European countries have reduced their production, while Chile, South Africa and Central and Eastern Europe have seen their production increase.

 

IMPORTS OF ROSE WINE IN THE WORLD

In terms of imports, rosé wine is once again experiencing a record increase, since 4 out of 10 bottles of rosé wine consumed are imported, i.e. 40% of the total volume of rosé wine produced.

Of all the rose wine importers The most important are France (1/4 of world imports), Germany, the United Kingdom and the United States.

While France is in pole position in terms of volume, in terms of value, it is the United States that stands out, with an import of nearly 500 million euros (22% of the world value of imported rosé wines).

 

ROSE WINE EXPORTS IN THE WORLD

On the side of the global exports Rosé wine is not to be outdone, with an increase of 39% between 2002 and 2018.

The rosé wine exporting countries the largest are Spain, Italy and France, which together account for 75% of world exports.

In terms of value, France (32% of exports) and Italy (20% of exports) are the big winners in the world export of rosé wine.

 

The figures speak for themselves and testify to the rosé success for the past twenty years. The Château de Berne invites you to discover its rosé wines of Provence and thus understand the reasons for such an infatuation.